Mission

At The Endurance Company, our mission is to grow and promote the sport of triathlon in Thunder Bay and Northwestern Ontario, with a strong focus on engaging and inspiring youth. We are committed to creating a welcoming, inclusive environment where athletes of all ages and abilities can develop their skills, build confidence, and embrace the endurance lifestyle. Through structured coaching, community events, and athlete development pathways, we aim to foster a new generation of triathletes — from first-time participants to international-caliber competitors — while strengthening the presence and impact of triathlon in our region.